Panera 2013 Holiday

Tasteful Tidings

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Classic and nostalgic Christmas critters and icons inspired this holiday season at Panera Bread. All the trinkets and treasures that make opening a stocking so much fun are sprinkled throughout. Share the warmth and experience a little holiday heaven.

Ann Brings Home the Gold!

Congratulations, Ann!

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We are proud to announce that Ann Willoughby is a 2014 recipient of the AIGA Medal in recognition of her amazing achievements in the field of design. We’d like to add creating a unique culture of creativity that values life as well as work, supports working parents and continually encourages us to succeed beyond our wildest dreams.

SPIN! Gelato

A "Favoloso" Treat

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SPIN! Neapolitan Pizza was created around Neapolitan-style pizza and the founder’s love for Italian cycling. A “favoloso” fast-casual restaurant experience, this SPIN! Gelato packaging was designed to extend the handmade, artisan experience of the gelato.

LiveBlue KC

LiveBlue KC

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WIlloughby teamed with local architecture firm Helix to create LiveBlue KC, an exciting new prototype retail environment — a community wellness hub where consumers and employers can learn more about healthy living as well as healthcare, insurance and the new laws.

WilloSweets

Holiday Chocolates

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What’s more festive than a tacky Christmas sweater? Our favorite holiday apparel served as the muse for this year’s holiday treats. We designed and developed packaging for delectable milk and dark chocolate bars, handcrafted by legendary local confectioner André‘s Confiserie Suisse. Bundled in festive packaging and rushed out the door for optimum enjoyment, these delicious wishes were a treat to design.

Panera Favorites

Spring 2014

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Panera celebrates its favorite and most talked about menu items with social media-inspired photography and copy. Photos suggest real Panera settings and have Instagram-like filters, while hashtags encourage customers to share their #panerafave or #mypick2 with friends.