Boutique for a
Après Peau, translated “after skin,” is a specialty boutique created for world-renowned dermatologist and consultant to Lancôme, Dr. Tina Alster.
BRAND IDENTITY • COLLATERAL • WEBSITE • PACKAGING • ENVIRONMENT
The store experience combines clean, modern style with “living and giving in D.C.” Willoughby developed the store identity, graphics and website. We designed a line of signature products including Washington, D.C., Chocolate Tour branded chocolate bars, Après Peau signature stationery and several co-branded Lancôme products.