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APRÈS PEAU

A Modern
Boutique for a
Modern Woman

Après Peau, translated “after skin,” is a specialty boutique created for world-renowned dermatologist and consultant to Lancôme, Dr. Tina Alster.


BRAND IDENTITY • COLLATERAL • WEBSITE  • PACKAGING • ENVIRONMENT


The store experience combines clean, modern style with “living and giving in D.C.” Willoughby developed the store identity, graphics and website. We designed a line of signature products including Washington, D.C., Chocolate Tour branded chocolate bars, Après Peau signature stationery and several co-branded Lancôme products.

Each design element is a cheeky yet sophisticated commentary on America’s capital city.

Après Peau Chocolate-Tour features a line of chocolate bars, each representing famous Washington D.C. destinations.