KANSAS CITY UNIVERSITY
Honoring the Past. Ready for the Future.
BRAND STRATEGY • NAMING • BRAND IDENTITY • COLLATERAL • COPYWRITING • PHOTOSHOOT ART DIRECTION
Kansas City University of Medicine and Biosciences was suffering an identity problem. Name and brand changes over the years had led to confusion and a lack of alumni solidarity and it was time for a change. The most recent incarnation of the university had been by its initials, KCUMB. After extensive research and audits we recommended restoration of the name Kansas City University of Medicine and Biosciences. The acronym KCU now fits nicely into the tradition of university acronyms.