We love helping deck the halls of Panera during the Holidays. It’s our chance to indulge in the colors of the season, show off our illustration skills, explore our inner Clement Moore.
ART DIRECTION • ILLUSTRATION • CONCEPTING • COPYWRITING
Holly, mistletoe and evergreen branches weave into the theme, “Good Food Feeds the Season.” Featuring a green and white palette that works simply into its respective materials for a natural feel. We all know who owns red coffee cups, so why not own the complimentary color? We hope you agreen.
Inspired by the traditional shapes and decor of the holidays, illustrations for this 2014 celebration began with ink drawings of winding tinsel. (switch out cups image for illustrations as first image) Applied to plates, cups, signage and packaging we created the perfect accent to warm and comforting imagery of Panera’s wonderful holiday favorites.
The whimsy and wonder are at play in the 2013 Holiday campaign.
Classic and nostalgic Christmas critters and icons inspired this holiday season at Panera Bread. All the trinkets and treasures that make opening a stocking so much fun are sprinkled throughout. The playful and exaggerated use of scale and the mix of letterpress typography are combined with jolly and joyful messages to wish customers tasteful tidings and fill with a dash of whimsy and a bit of fa la la.
Delight in the season.
The MAGIC. The FUN!
Working with our friends at Panera Bread we ushered in the 2012 Holiday Season and transformed each and every cafe into celebrations of all that is MERRY, FANTASTICAL and BRIGHT. Warm toasty treats. From scratch goodness GALORE. Spread the JOY and the CHEER… and then come back for more.