Willoughby has been a creative partner to premium textile purveyor, Peruvian Connection, since the beginning, creating the original identity and sales materials. And as we prepare to help them celebrate their 40th Anniversary, we are proud to say the friendship lives on.
Willoughby designed the original Peruvian Connection identity and catalogs with the goal of bringing an evocative Peruvian experience to catalog shopping through images and stories. We also designed new packaging and environmental signage for the first flagship store in Washington D.C.
We researched the culture and history of Peruvian knitting to understand what makes each garment special, how they are made, who makes them and what they symbolize. Through beautiful on-location photography and one-of-a-kind, hand-woven collections, each catalog is its own Peruvian moment.