Is your
brand living
its best life?

Brands, like people, pass through life phases and face highs and lows along the way. From new endeavors with hopes and dreams to established classics that still have much to share, Willoughby helps brands grow up, succeed and stay in their prime.

About the brands &
the bees

From startups to stalwarts, Willoughby has worked with 100s of companies and organizations to invent, reinvent and revitalize. We bring our expertise in strategy, design and communications to help brands live their best lives.

What we do

We live at the heart of your brand.

Our brand strategists work hard to understand your vision and your customers’ needs. Our creative team translates that strategy into design solutions that help you stand out in the crowd. Together, we build brand stories that delight, inspire and drive business forward.


AMC Theatre
Brand Design - BlueCross BlueShield
Brand Design - Cerner
Brand Design - Dixie
Brand Design - Einstein Bros Bagels
H&R Block
Brand Design - Hallmark
Brand Design - Hershey's
Brand Design - Hostess
Brand Design - Kauffman
Brand Design - Kohl's
Brand Design - Lee
Brand Design - Nestle
Brand Design - Noodles & Company
Brand Design - The Omidyar Group
Brand Design - Panera Bread
Brand Design - Playtex
Brand Design - SPIN
Brand Design - Taylor Farms
Brand Design - Three Dog Bakery
Brand Design - United Nations
Brand Design - VisitKC
Weight Watchers logo
Brand Design - Williams Sonoma


A Fond Farewell

A Fond Farewell

After 15 years at Willoughby, we say goodbye and good luck to Principal, Zack Shubkagel.
Willoughby turns 40

Cheers to 40 Years

Since 1978, Willoughby Design has created branding and design for dozens of companies, non-profits, start-ups, arts and culture. Here's to 40 more years of creativity, adventure and dogs in the office.
AIGA Archive - Bart Crosby

Making History

This year Willoughby is looking back on 40 years in design and business, and I am looking forward to launching KC Making History, a new AIGA national initiative to preserve the rich history of design in design hubs throughout the United States.