We build bonds between people and brands.
Willoughby is a global branding agency.
From strategic framing to fully integrated identity systems, we help leadership teams align around shared vision to ignite business innovation and growth.
KC Current
Brand Invention
Creating a name, crest, voice and brand identity and stadium experience that builds fandom.
Williams Sonoma
Brand Packaging Design
Giving a lift to a legacy brand’s beloved and essential culinary classic.
Platinum Guild International
Brand Invention
Introducing an ingredient brand designed to live at the intersection of innovation and luxury.
Dixie
Surface Design
Expressing an iconic household brand one product, one collection at a time.
Pet Supplies Plus
Private Label Branding
Brand identity and packaging that motivates consumers to give a new product a try.
Loews Hotel
Environmental Branding
Reinforcing brand story while clearly guiding guests through the hotel experience.
We work with challenger brands and market leaders.
Our studio is a creative retreat located in Kansas City’s West Bottoms. The light is good, coffee is strong and visitors are always welcome (must like dogs).