Is your brand living its best self?

Brands, like people, pass through life phases and face challenges along the way. Is your brand having a midlife crisis and fighting to stay relevant? Or maybe it’s coming into early adulthood and needs to start dressing its age? Willoughby helps brands grow up and stay in their prime.

Where is your brand in its lifecycle? FIND OUT

Williams Sonoma

Demi-Glace with Class

GGP Campaign

Calling shoppers to come to their senses.
Vet + Pet

Vet+Pet West

Fetch, Pounce & Wag!!
Andres Portfolio Thumbnail

André’s Confiserie Suisse

Three Generations. One Passion.
Panera Bread - 100% of our food is 100% clean

Panera – Celebrating Seasons

Art Directing craveability year-round
Neenah Paper - Alchemy of Design

Neenah Paper

Creative Combinations Yield Powerful Reactions

CLIENTS PRESENT & PAST

Brand Design - Weight Watchers
Brand Design - AMC Brand Design - AMC
Brand Design - Hershey's
Brand Design - Panera Bread Brand Design - Panera Bread
Brand Design - BlueCross BlueShield Brand Design - BlueCross BlueShield
Brand Design - The Omidyar Group
Brand Design - UBM Brand Design - UBM
Brand Design - Andres Brand Design - Andres
Brand Design - H&R Block Brand Design - H&R Block
Brand Design - Taylor Farms Brand Design - Taylor Farms
Brand Design - SPIN Brand Design - SPIN
Brand Design - United Nations Brand Design - United Nations
Brand Design - Three Dog Bakery
Brand Design - VisitKC Brand Design - VisitKC
Brand Design - Cerner Brand Design - Cerner
Brand Design - Einstein Bros
Brand Design - EK Tools Brand Design - EK Tools
Brand Design - Hallmark
Brand Design - Kauffman
Brand Design - Lee
Brand Design - Nature's Pride
Brand Design - Nestle
Brand Design - Noodles & Company

STYLE & SUSTAINABILITY

Design should have purpose, meaning and beauty.

COLLABORATION

Kind and candid makes the work better.

CREATIVE COURAGE

Be curious. Think deep and wide.
Push past comfortable. Go for goosebumps.

INITIATIVE

Deliver more than expected.
Think ahead.

LIVE A GOOD LIFE

Creativity thrives with experience.

HOSPITALITY

Attention to detail and service is our pleasure.

OUR SERVICES

Brand Design - Vision Workshops
Vision Workshops
  • Core Values & Purpose
  • Envisioned Future
  • Reason to Believe
  • Internal Team Building
  • Rapid Ideation
  • Innovation Break-Out Sessions
Brand Design - Brand Strategy
Brand Strategy
  • Competitive Analysis
  • Brand Architecture
  • Positioning
  • Identity Design
  • Naming & Taglines
  • Mission & Voice Strategy
Brand Design - Naming
Naming
  • Start-Ups
  • Name Rejuvenation
  • Brand Extensions
  • Products
  • Services
  • URL
  • Taglines
Brand Design - Brand Identity
Brand Identity
  • Positioning
  • Identity Design
  • Naming & Taglines
  • Mission & Voice Strategy
  • Competitive Analysis
  • Brand Architecture
Brand Design - Packaging
Packaging
  • Packaging
  • Packaging Systems
  • 2D-3D Prototypes
  • Research Stimulus
  • Point-of-Sale
  • Seasonal Promotions
Brand Design - Environments
Environments
  • Signage
  • Trade Shows
  • Interior Design
  • Retail Design
  • Wayfinding
  • Branded Environments
Brand Design - Digital Experiences
Digital Experiences
  • Website
  • Video/Motion Graphics
  • Mobile Applications
  • Content Strategy
  • UX/UI
  • Social Marketing
Brand Design - Retail Campaigns
Retail Campaigns
  • Concepting
  • Art Direction
  • Asset Development
  • Catalogs/Brochures
  • Copywriting
  • Promotional
  • Seasonal

INSIGHTS & NEWS

Vet + Pet

Branding Tails

Insights June 20, 2018
AIGA Archive - Bart Crosby

Making History.

Updates February 23, 2018
This year Willoughby is looking back on 40 years in design and business, and I am looking forward to launching KC Making History, a new AIGA national initiative to preserve the rich history of design in design hubs throughout the United States.
A Taste of Our Latest Work in Food Packaging

A Taste of Our Latest Work in Food Packaging

Industry February 13, 2018
Needing to stand out from the competition? Oh honey, welcome to the hive. Willoughby has nearly 40 years experience helping CPG brands reinvent on shelf with packaging and design that connects.
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Let’s work together!