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We build bonds between people and brands.

Willoughby is a global brand design agency.

From strategic framing to fully integrated identity systems, everything we do is focused on designing strong brands that ignite business innovation and growth.

Our Services

KC Current

Brand Identity System

Inventing a name, crest, voice and brand experience that builds fandom.

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Seasonal Design

Expressing an iconic household brand one product, one collection at a time.

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Pet Supplies Plus

Private Label

Brand identity and packaging that motivates consumers to give a new product a try.

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Panera at Home

Brand Extension

Introducing Panera products for the grocery shopper to enjoy at home.

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Promotional Campaign

Introducing a new service to moviegoers.

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Loews Hotels

Environmental Graphics

Reinforcing brand story while clearly guiding guests through the hotel experience.

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We've worked with 100s of brands from challenger brands to market leaders.

Our studio is a creative retreat located in the Stockyards District of Kansas City. The light is good, coffee is strong and visitors are always welcome (must like dogs).

Could your brand be more streamlined, engaging or irresistible? Let's talk.