IS YOUR
BRAND LIVING
ITS BEST LIFE?

Brands, like people, pass through life phases and face highs and lows along the way. From new endeavors with hopes and dreams to established classics that still have much to share, Willoughby helps brands grow up, succeed and stay in their prime.

WHERE IS YOUR BRAND IN ITS LIFECYCLE?

Hershey's - Complementary Colors

Hershey's

Complementary Colors
Neenah Paper - Creative Combinations Yield Powerful Reactions

Neenah Paper

Creative Combinations Yield Powerful Reactions
Cerner Dining - Designing up an appetite.

Cerner Dining

Designing up an appetite.
AMC Classic - Watch. Eat. Repeat.

AMC Classic

Watch. Eat. Repeat.
RideKC Streetcar - All aboard for a unified transit brand

RIDEKC STREETCAR

All aboard for a unified transit brand
Williams Sonoma - Demi-Glace with Class

Williams Sonoma

Demi-Glace with Class
Panera - Celebrating Seasons

Panera - Celebrating Seasons

Art Directing craveability year-round
Tohi - Bow to the Berry

Tohi

Bow to the Berry

ABOUT THE BRANDS &
THE BEES

From startups to stalwarts, Willoughby has worked with 100s of companies and organizations to invent, reinvent and revitalize. We bring our expertise in strategy, design and communications to help brands live their best lives.

WHAT MAKES US BUZZ >

CLIENTS PAST & PRESENT

AMC Theatre
Brand Design - BlueCross BlueShield
Brand Design - Cerner
Brand Design - Dixie
Brand Design - Einstein Bros Bagels
H&R Block
Brand Design - Hallmark
Brand Design - Hershey's
Brand Design - Hostess
Brand Design - Kauffman
Brand Design - Kohl's
Brand Design - Lee
Brand Design - Nestle
Brand Design - Noodles & Company
Brand Design - The Omidyar Group
Brand Design - Panera Bread
Brand Design - Playtex
Brand Design - SPIN
Brand Design - Taylor Farms
Brand Design - Three Dog Bakery
Brand Design - United Nations
Brand Design - VisitKC
Weight Watchers logo
Brand Design - Williams Sonoma

WHAT WE DO

WE DON’T MAKE HONEY.

We do make brands live. And thrive. Our brand strategists work hard to understand your vision and your customers’ needs. Our creative team translates that strategy into design solutions that help you stand out in the crowd. Together, we build brand stories that delight, inspire and drive business forward.

Brand Vision Workshops

Brand Strategy

Research

Naming

Brand Identity

Package Design

Campaigns

Branded Environments

Digital Experiences

INSIGHTS & NEWS

Willoughby turns 40

Cheers to 40 Years

“Boogie Oogie Oogie” was a Top Ten hit, The Star Wars Holiday Special was on television and everyone flocked to see Jaws 2 wearing the latest in disco fashion. Then they went home to their Harvest Gold kitchens and shag carpet to drink strawberry daiquiris.
Vet + Pet

Branding Tails

Pets make our lives better, so anytime we find a chance to help make their lives better we're all in. Plus, we love the kind of research that sits on our lap. Here are a few examples from our latest fuzzy clientele.
AIGA Archive - Bart Crosby

Making History.

This year Willoughby is looking back on 40 years in design and business, and I am looking forward to launching KC Making History, a new AIGA national initiative to preserve the rich history of design in design hubs throughout the United States.
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