Is your brand living its best self?

Brands, like people, pass through life phases and face challenges along the way. Is your brand having a midlife crisis and fighting to stay relevant? Or maybe it’s coming into early adulthood and needs to start dressing its age? Willoughby helps brands grow up and stay in their prime.

Where is your brand in its lifecycle? FIND OUT



Brand Design - Vision Workshops
Vision Workshops
  • Core Values & Purpose
  • Envisioned Future
  • Reason to Believe
  • Internal Team Building
  • Rapid Ideation
  • Innovation Break-Out Sessions
Brand Design - Brand Strategy
Brand Strategy
  • Competitive Analysis
  • Brand Architecture
  • Positioning
  • Identity Design
  • Naming & Taglines
  • Mission & Voice Strategy
Brand Design - Naming
  • Start-Ups
  • Name Rejuvenation
  • Brand Extensions
  • Products
  • Services
  • URL
  • Taglines
Brand Design - Brand Identity
Brand Identity
  • Positioning
  • Identity Design
  • Naming & Taglines
  • Mission & Voice Strategy
  • Competitive Analysis
  • Brand Architecture
Brand Design - Packaging
  • Packaging
  • Packaging Systems
  • 2D-3D Prototypes
  • Research Stimulus
  • Point-of-Sale
  • Seasonal Promotions
Brand Design - Environments
  • Signage
  • Trade Shows
  • Interior Design
  • Retail Design
  • Wayfinding
  • Branded Environments
Brand Design - Digital Experiences
Digital Experiences
  • Website
  • Video/Motion Graphics
  • Mobile Applications
  • Content Strategy
  • UX/UI
  • Social Marketing
Brand Design - Retail Campaigns
Retail Campaigns
  • Concepting
  • Art Direction
  • Asset Development
  • Catalogs/Brochures
  • Copywriting
  • Promotional
  • Seasonal


Vet + Pet

Branding Tails

Insights June 20, 2018
AIGA Archive - Bart Crosby

Making History.

Updates February 23, 2018
This year Willoughby is looking back on 40 years in design and business, and I am looking forward to launching KC Making History, a new AIGA national initiative to preserve the rich history of design in design hubs throughout the United States.
A Taste of Our Latest Work in Food Packaging

A Taste of Our Latest Work in Food Packaging

Industry February 13, 2018
Needing to stand out from the competition? Oh honey, welcome to the hive. Willoughby has nearly 40 years experience helping CPG brands reinvent on shelf with packaging and design that connects.