Willoughby is a brand design agency.
From strategic framing to fully integrated identity systems, everything we do is focused on designing strong brands that ignite business innovation and growth.
Expressing an iconic household brand one product, one collection at a time.
Inventing a name, crest, voice and brand experience that builds fandom.
Pet Supplies Plus
Brand identity and packaging that motivates consumers to give a new product a try.
Panera at Home
Introducing Panera products for the grocery shopper to enjoy at home.
Introducing a new service to moviegoers.
Reinforcing brand story while clearly guiding guests through the hotel experience.
Our studio is a creative retreat located in the Stockyards District of Kansas City. The light is good, coffee is strong and visitors are always welcome (must like dogs).