Lisa brings a varied and extensive advertising background with her to Willoughby. She’s touched everything from corporate communications and advertising copy to web content and strategy. She once touched an orangutan on a photo shoot. Her strategy and communications experience include healthcare, education, restaurant, telecom, QSR and non-profit and includes print, broadcast, environmental and digital. While at Willoughby she has been copy director for clients such as Panera Bread, GGP, Empower Fitness, Compass Minerals, AMC Theatres, Hyla Mobile and Lyric Opera.
Her love of words and the ways that they can be used to persuade, entice, engage and motivate, naturally drew her to a job in advertising and design and away from engineering, much to the dismay of her mother.