Since joining Willoughby in 1998, Megan has led a large range of brand identity, consumer packaged goods and retail experience projects. A dynamic workshop moderator, Megan oversees our people-centered strategic process and has guided numerous boards, leadership teams and internal marketing groups through our proven series of exercises to hone core vision, values, positioning and jumpstart creativity.
Whether infusing new energy to help brands compete in the ever-changing marketplace or creating new brands from the ground up, she specializes in framing the challenge, envisioning possibilities, developing ideas and then working with the design team to bring those ideas to life. Megan is in her happiest place when working with a healthy mix of good food, entertainment, fashion, wellness with a sprinkling of causes we can all support. Luckily, our latest wine and chocolate brand clients came with a fitness client to help us manage product research.
Forever Kansas City loyal, Megan is especially proud of Willoughby’s role in the rejuvenation of KC pride over the last few years, including the Visit KC brand refresh and the regional unification of five area transit systems under one brand, newly named RideKC. Willoughby’s role in the branding of the new KC Streetcar has been a mission of love, determination and facing down a committee that wanted to paint it red.
Megan is a regular speaker and judge for groups including AAF, Design Week, AIGA, Marketing to Women Conference, the Central Exchange, special interest groups and university classes. She was a founding Steering Committee member for win|win, a Kansas City initiative to raise awareness around the business advantage of women on boards and is an advocate for women and parents in the workplace. Currently, she is serving on the Susan G. Komen Greater Kansas City Board of Directors.
Inspired by her affinity for words and stories, Megan has a BS in Journalism with an emphasis in Sociology, Psychology and Geography from the University of Kansas. After putting her female perspective to work all day at Willoughby, she’s just one of the boys at home with her husband, two sons and beloved pups, Gordon and Lou.