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We're in this together. We will persist.



Responding to our New Normal

We are all facing a new normal. Amidst the chaos of worrying about the safety of our loved ones, the future of the world and learning what it really means to “shelter-in-place,” business is continuing.

Build KCI Blog - Civic Brand Design



One Terminal, So Many Places to Go.

Willoughby takes to the skies to brand construction of the new terminal at Kansas City International Airport.

AIGA A15 - Featured Image



Jamming with Zuul at A15

Hanging out in an Art Deco wonderland with our design pals makes for a wonderful evening.

A 14 Featured Image



Rituals, Magic, Prismatikc, Aromatic at A14

A14, AIGAKC’s design awards, were handed out over the weekend and we were honored to bring home some wins.

Vet + Pet



Branding Tails

Pets make our lives better, so anytime we find a chance to help make their lives better we’re all in. Plus, we love the kind of research that sits on our lap. Here are a few examples from our latest fuzzy clientele.

Willoughby turns 40

Behind the Scenes


Cheers to 40 Years

Since 1978, Willoughby Design has created branding and design for dozens of companies, non-profits, start-ups, arts and culture. Here’s to 40 more years of creativity, adventure and dogs in the office.

AIGA Archive - Bart Crosby



Making History

This year Willoughby is looking back on 40 years in design and business, and I am looking forward to launching KC Making History, a new AIGA national initiative to preserve the rich history of design in design hubs throughout the United States.

A Taste of Our Latest Work in Food Packaging



A Taste of Our Latest Work in Food Packaging

Need to stand out from the competition? Oh honey, welcome to the hive. Willoughby has nearly 40 years experience helping CPG brands reinvent on shelf with packaging and design that connects.

Willoughby Design 2017 Holiday Card



Getting Punchy for the Holidays

For the past few years we’ve created Holiday cards with shareable gift tags ready to punch out and pop on a present. It’s a tradition that our friends and clients look forward to as much as we do.

Neenah Paper - Alchemy of Design



The Inspiration Behind The Alchemy of Design

Working on a paper promotion for Neenah is any designer’s dream, so we were thrilled to be invited to bring their papers to life with The Alchemy of Design piece.

A13 Illusion



Pets, Paper, Parks and Punch at A13

We were recently honored by the Kansas City Chapter of AIGA with four awards at their 13th Annual Design Awards, otherwise known as A13.

Meet the Bee



Meet the Bee.

We love bees at Willoughby. They’re industrious, collaborative and dedicated to making the world a better place.