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Willoughby turns 40

Behind the Scenes


Cheers to 40 Years

Since 1978, Willoughby Design has created branding and design for dozens of companies, non-profits, start-ups, arts and culture. Here’s to 40 more years of creativity, adventure and dogs in the office.

AIGA Archive - Bart Crosby



Making History

This year Willoughby is looking back on 40 years in design and business, and I am looking forward to launching KC Making History, a new AIGA national initiative to preserve the rich history of design in design hubs throughout the United States.

A Taste of Our Latest Work in Food Packaging



A Taste of Our Latest Work in Food Packaging

Need to stand out from the competition? Oh honey, welcome to the hive. Willoughby has nearly 40 years experience helping CPG brands reinvent on shelf with packaging and design that connects.

Willoughby Design 2017 Holiday Card



Getting Punchy for the Holidays

For the past few years we’ve created Holiday cards with shareable gift tags ready to punch out and pop on a present. It’s a tradition that our friends and clients look forward to as much as we do.

Neenah Paper - Alchemy of Design



The Inspiration Behind The Alchemy of Design

Working on a paper promotion for Neenah is any designer’s dream, so we were thrilled to be invited to bring their papers to life with The Alchemy of Design piece.

A13 Illusion



Pets, Paper, Parks and Punch at A13

We were recently honored by the Kansas City Chapter of AIGA with four awards at their 13th Annual Design Awards, otherwise known as A13.

Meet the Bee



Meet the Bee.

We love bees at Willoughby. They’re industrious, collaborative and dedicated to making the world a better place.

Ad agency vs Design Firm

Behind the Scenes


Ad Agency vs. Design Firm, what’s the diff?

Say “advertising agency” and the immediate reaction will probably be thoughts of Mad Men.

Sketches from TED 2017



Ann’s Thumbnail Sketch of TED 2017

I have attended over 20 TED conferences that have spanned 4 decades starting in 1984. I have captured countless ideas in my sketchbooks over the years.

Raise the Woof KC



Vote Yes To Pets on April 4

We love our pets here at Willoughby. On any given day you can find KC, Gordon, Colby, Fritzi, Annabelle, Wiggie, Beck, Buddy or some other pooch roaming around the office.

Under New Management

Behind the Scenes


Willoughby Design Announces New Ownership & Client Additions

Willoughby Design, Inc., a nationally-acclaimed brand strategy and design firm based in Kansas City, MO, and San Francisco, CA, announced today that Megan Stephens, Zack Shubkagel and Nicole Satterwhite have purchased the company and assumed key leadership roles.

5 Fancy Food Show Trends



Five Trends from the Fancy Food Show

My happy place exists where food and design meet, so when I was given the opportunity to go to the Winter Fancy Food Show it was like being given a ticket to Disneyland.