Katy Briggs Hired as Managing Director

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Willoughby Design



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Katy Briggs

In her role as Managing Director, Katy is focused on guiding brand strategy, building strong client relationships and overseeing agency workflow. Responsible for working hand-in-hand with agency principals as part of the senior leadership team, Katy shares accountability for continuing the legacy of creative excellence and successful brand partnerships.

Katy is a well-balanced, strategic leader with a healthy mix of experience in leadership roles across agency, consulting and corporate/brand roles. She is a player/coach who thrives on leading and doing with a collaborative spirit. With a focus on building consumer brands, much of Katy’s career has been driven by developing a keen understanding of the human behavior that drives purchasing decisions.

With a breadth of consumer and retail category expertise, Katy’s background includes work with world-class brands such as Hallmark, Panera Bread, Build-A-Bear Workshop, Helzberg Diamonds, Kay Jewelers, P&G, Bose and Kohl’s. She has led the creation of breakthrough strategies, nurtured new brands, guided national brand campaigns, managed significant P&Ls, overseen process improvements and built high performing teams. She is also passionate about teaching and developing these skills in others.

At her core, Katy is a problem solver and a storyteller. These are her superpowers. A strong collaborator, insightful moderator and thoughtful writer, Katy leads teams through the strategic process to simplify the complex and ultimately deliver succinct brand systems.

Katy has received numerous awards and accolades for brand strategy and authored bylines for multiple trade publications. She has also been a dedicated and active board member for industry and philanthropic organizations including American Advertising Federation-Kansas City and Jewelers for Children.

Katy followed her love of branding and advertising to earn a Bachelor’s Degree in Journalism from the University of Nebraska (yes, she’s a Husker fan). Most recently, her pursuit of continued learning led her to complete “The Leader Within,” an immersive executive program through Northwestern University Kellogg School of Management. With an on-the-go family, the balance of her time is spent at her second job, navigating the journey with her husband, son and two clever doggos.