Lindsay Laricks

Associate Creative Director

Lindsay began her career at Willoughby and then went on to found Kansas City-based Little Freshie.

Lindsay first joined the Willoughby hive as a junior designer fresh out of KU design school. She then went on to spread her wings in art director roles at Hallmark and Barkley, working for clients such as Chronicle Books, Kinfolk Magazine and Google.

Lindsay took a tasty detour to create a line of all-natural sodas and snow cones as CEO of Kansas City-based Little Freshie, drawing rave reviews from InStyle Magazine and The New York Times, and won the national ‘Best Food Project’ on Kickstarter in 2010.

In 2016, Lindsay felt the call to design again and we’re lucky she’s decided to rejoin the Bees. Her combined experience as a designer, art director and retail entrepreneur are an excellent complement to our retail design team. Her specialties include, brand identity, illustration, packaging, surface design and product development.

Following in the footsteps of her idols Willy Wonka, PeeWee Herman and Michael Jackson, Lindsay specializes in luscious design that’s often unexpected, always joyful and she does a mean Moonwalk when no one is looking.