Insights
08.19.2025
Outgrown Your Brand Guidelines? These 3 Updates Unlock Speed & Scale
See how adaptive brand systems deliver faster execution, stronger consistency, and measurable impact across modern touchpoints.
News
Insights
07.22.2025
What do people say about your brand when you’re not in the room?
You can’t control the narrative, but a compelling brand can help guide the conversation.
Insights
07.9.2025
3 Examples of How Environmental Design Builds Brand Equity
Branding is more than logos and taglines. Every touchpoint, including every facet of a physical space, reinforces brand identity and enhances the customer experience. Find out more in the article from DesignRush on the power of environmental design.
Insights
06.19.2025
What’s in a Name? How Strategic Naming Shapes Brand Identity
A name isn’t just the starting point of your identity; it’s a foundational element that carries the weight of your strategy, story, and future relevance.
Insights
06.17.2025
When people experience your brand do they say ho-hum or hell yeah?
Here are 5 easy questions to measure your brand power.
Insights
05.23.2025
Use These 3 Strategies to Localize Your Global Brand
84% of marketers say that localizing content has had a moderately or highly positive impact on revenue growth, according to a 2023 report by Unbabel.
Insights
05.7.2025
Workshops and Keynotes Help Leadership Cut Through Brand Confusion
Willoughby offers a compelling model that incorporates branding workshops, whiteboarding sessions and company-wide keynotes to bring clarity and cohesion to internal teams.
Insights
04.8.2025
Willoughby Design Cracked the Code on Balancing Legacy and Transformation
Taking charge of a company with decades of history requires a delicate balance: respecting its roots while leading it into the future.
Press
03.14.2025
Willoughby Design featured in DesignRush Best of Design 2025
We are pleased to share that our design was selected to be featured in The Best Designs by DesignRush.
Insights
02.13.2025
Businesses Can’t Afford to Overlook the Crucial Value Branding Agencies Bring
The competitive landscape in 2025 is ruthless. AI-driven marketing, shifting consumer expectations, and constant digital noise make brand differentiation more valuable than ever.
Press
12.11.2024
Willoughby Design Joins ICOM, Expanding Independent Agency Capabilities Through a Global Network
Willoughby Design, the longest continuously running woman-owned branding firm in the United States, has joined ICOM, a global network of over 70 independent advertising and marketing agencies spanning 50 countries.
Press
12.2.2024
Willoughby Helps Pet Supplies Plus Meet Customers’ Evolving Needs with Private Label Branding
Through a clear understanding of the Pet Supplies Plus (PSP) customer, branding agency Willoughby Design created targeted private label brands that meet specific pet owner needs and stand out against national brands across the retailer’s more than 675 stores in 41 states.