News

Press

11.21.2024

Willoughby Design Joins ICOM Network as Trailblazing Woman-Led Branding Agency from Kansas City, Missouri

ICOM, the global network of independent advertising and marketing communication agencies, is delighted to welcome Willoughby Design as its newest member.

Master Branding and Corporate Brands — Evolution and Best Practices

Press

11.1.2024

Master Branding and Corporate Brands — Evolution and Best Practices

Do you know that your corporate image significantly influences customer satisfaction and loyalty, which then plays into higher performance and better sales?

Press

09.20.2024

How Willoughby Created a Brand for the NWSL and the World’s First Professional Stadium for Women

A brand’s name and logo design are crucial elements that can make or break a first impression with an audience.

How Willoughby Builds Bonds Between Brands and People Since 1978

Press

08.27.2024

How Willoughby Builds Bonds Between Brands and People Since 1978

In this interview, Willoughby shares insights on building strong brands, fostering client trust, and their approach to long-lasting business success.

Press

08.13.2024

All In Hand

Accomplished photographer Dennis Murphy talks with Communication Arts about his nonprofit, My Hand My Cause. Willoughby is proud to have created the brand identity for this beautifully executed fundraising initiative.

Willoughby Design - National Intern Day - Featured Image

Behind the Scenes

07.25.2024

What It’s Like to Be a Willoughby Intern

Braxton joins us for the summer from the design program at KU, where he’ll be a senior next year.

Press

07.11.2024

Willoughby Design is the Driving Force Behind Brand Development for New Ingredient Brand

Platinum Guild International USA (PGI USA) has named Willoughby Design as a branding agency of record for their new proprietary alloy ingredient brand, Inoveo Platinum.

The Link Between Collaboration and Creativity

Insights

05.30.2024

Creative Collaboration: Igniting Team Synergy in the Workplace

In celebration of National Creativity Day, we are reflecting on what sparks creativity and collaboration for us at Willoughby.

Branding

03.20.2024

‘Tis the Season for Seasonal … Planning

We are a country that loves to celebrate. In 2023, Americans spent just about $964.4 billion in the November/December Holiday period, exceeding the National Retail Federation estimate. That’s a lot of candy canes and ugly sweaters.

Insights

03.13.2024

Brand Life Stage 4: Adulting

Fourth in our Brand Life Series, we are taking a look at brands that are all grown up. The identity system is complete, there are standards in place, the marketing is humming and business is growing. The brand has gathered fans, some of whom are telling their friends, and engagement is increasing.

Press

03.11.2024

The New KC Current Stadium Is Ushering In A Pivotal Era For Women’s Sports Worldwide

While one element of this pioneering movement shines above all else, the appeal is multi-tiered and multiplied by standing for so much at once, as implied in the iconic Current crest created by Willoughby Design.

Insights

11.22.2023

Brand Life Stage 3: Teen Brand

The move from the baby stage into childhood is an exciting time. The business is young and fresh, entrepreneurial spirit is strong and the future is bright. And then adolescence sets in. Why is that such a scary word?

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