We obviously love working on civic projects to help advance our city. KC Chamber, Visit KC, RideKC, Cultivate KC, KCU, KCA, KCGPA, KC Pet Project… some days we wonder if we should open a branch office that only works on brands that include “KC.”
This time around we are thrilled to be working with the Kansas City Aviation Department to create a brand language for the communications that will keep locals and visitors up-to-date on the construction news as the new 1M square foot Kansas City International Airport Terminal is built. This baby is going to be yet another noteworthy addition to our increasingly world-class city.
So we are proud to present Build KCI. The focus on this campaign is first, to inform the public about terminal progress but most of all, generate excitement around the next phase of Kansas City transportation.
The name is straight forward and intuitive. Iconography cues travel and messaging is optimistic, with some airport clichés thrown in for fun. The campaign lives on its own website, social media channels, out of home and in the existing terminals to tell a complete and compelling visual and verbal story.
The rollout is just beginning so keep your eyes on the skies (or the interwebs, social and in the wild) as it comes to life.