Pets, People and Planet

In the hive are some exciting projects in our San Francisco office. We began working this spring with San Rafael-based Worldwise, who got their start making eco-friendly pet products in the ‘90s. We’ve been working to refresh their Petlinks and SmartyKat identities and packaging as well as introducing a new brand for dogs. Willoughby is full of dog and cat lovers (some even come to work with us). We are all looking forward to the unveiling in early 2014.

We’ve also been working with Berkeley-based To-Go Ware, which offers eco-responsible kitchen products for people on the go. Their products remind people to reuse and reduce while enjoying healthy food. We’ve refreshed their identity and packaging for a broader audience and extended it to new product lines. Look for them on shelves very soon.

One of the things that really excites us about what we do is the chance to team up with companies who truly share our passion for sustainability, environmental responsibility, choosing locally and great design. San Francisco is a hot bed for these values, and with clients already in the Bay Area, this expansion was a natural next step for the Willoughby brand.

To find out more about how Willoughby can help your brand delight and inspire everyday life — everywhere, contact us.