BRAND IDENTITY • COLLATERAL • WEBSITE  • PACKAGING • ENVIRONMENT

Après Peau, translated “after skin,” is a specialty boutique created for world-renowned dermatologist and consultant to Lancôme, Dr. Tina Alster. Willoughby developed the store identity, graphics and website as well as a line of signature products including Washington, D.C., Chocolate Tour chocolate bars, Après Peau signature stationery and several co-branded Lancôme products. The store experience combines clean, modern style with “living and giving in D.C.”