Known for its quality of life, public art and tree-lined walking trails, the city of Leawood, Kansas, is a vibrant and affluent community located close to Kansas City. In preparation for their 75th anniversary celebration, the city reached out to us for help evolving their visual and verbal communications to better reflect of the city they are today and plan to be in the future. Willoughby worked closely with the city leadership to define their brand strategy, update their core identity and launch the new system and the celebration campaign.

Brand Positioning

Shared Values

Ease Of Living

Curated Beauty

Strong Community

Forward Thinking

We believe that optimum quality of life can be achieved by a united community working together for the greater good.

Everything we do is approached with thoughtful planning, attention to detail, community engagement and deliberate consideration for future generations.

We continually seek out ways to improve the city experience for all citizens.

Welcome to Leawood.

City of Leawood Website
City of Leawood - Business Cards
City of Leawood - Business Cards
City of Leawood - Close up of shirt
City of Leawood - Shirt
City of Leawood - Car Decal
City of Leawood - Banner
City of Leawood - All Banners
City of Leawood - Outdoor Signage