BRAND STRATEGY • BRAND IDENTITY • ENVIRONMENTAL DESIGN • CAMPAIGN
Known for its quality of life, public art and tree-lined walking trails, the city of Leawood, Kansas, is a vibrant and affluent community located close to Kansas City. In preparation for their 75th anniversary celebration, the city reached out to us for help evolving their visual and verbal communications to better reflect of the city they are today and plan to be in the future. Willoughby worked closely with the city leadership to define their brand strategy, update their core identity and launch the new system and the celebration campaign.
Brand Positioning
Shared Values
Ease Of Living
Curated Beauty
Strong Community
Forward Thinking
We believe that optimum quality of life can be achieved by a united community working together for the greater good.
Everything we do is approached with thoughtful planning, attention to detail, community engagement and deliberate consideration for future generations.
We continually seek out ways to improve the city experience for all citizens.
Welcome to Leawood.
