STRATEGY • PACKAGING SYSTEM DESIGN • ILLUSTRATION

Brands that can help us celebrate the seasons year-after-year remain in our minds and in our hearts. We work with Dixie to ensure their tableware collections are consistently on trend and on brand.

For the Dixie Everyday Collection 2021, we chose a bright, bold color palette, perfect for the summer table. Trend forecasts earlier in the year called for neons, busy florals, big prints and tons of color. Considering that the country was also just beginning to emerge from lockdown, it only made sense to celebrate with some whimsical blues and dots of orange in an offset floral pattern, with hints of the classic Dixie Petal X.