STRATEGY • PACKAGING SYSTEM DESIGN • ILLUSTRATION


Brands that can help us celebrate the seasons year-after-year remain in our minds and in our hearts. We work with Dixie to ensure their tableware collections are consistently on trend and on brand.

For the Dixie Everyday Collection, we chose a bright, bold color palette, perfect for the summer table. Trend forecasts earlier in the year called for neons, busy florals, big prints and tons of color. Considering that the country was also just beginning to emerge from lockdown, it only made sense to celebrate with some whimsical blues and dots of orange in an offset floral pattern, with hints of the classic Dixie Petal X.

Dixie Everyday 2021 - Surface Design - Bowl
Dixie Everyday 2021 - Surface Design - Cup

Dixie has been in American households for generations so no matter if it’s Yuletide or Springtime, consumers can depend on Dixie to bring festivity and fun to the table. 

Dixie Everyday 2021 - Surface Design - Plate & Bowl
Dixie Everyday 2021 - Surface Design - Cup & Bowl