PACKAGING SYSTEM DESIGN • ILLUSTRATION • TYPOGRAPHY

Since 2018, our team at Willoughby has had an ongoing and rewarding relationship with Dixie. One of our favorite annual projects is their holiday collection. It brings a little festive fun into the summer doldrums and a small excuse for some Irish Cream. Right?

We began in July (right around the time the Patriotic series debuts), with extensive trend research. Consumers have come to depend on Dixie paper products to add a little extra seasonal flair to their decor, so a careful study of what might (and might not) appeal to them was the first order. Add in a rough year (thank you, 2020) and we narrowed to a series of designs that emphasize the comforts of home and the beauty of nature just outside our window.