Dixie Ultra Holiday 2020

PACKAGING SYSTEM DESIGN • ILLUSTRATION • TYPOGRAPHY


Since 2018, our team at Willoughby has had an ongoing and rewarding relationship with Dixie. One of our favorite annual projects is their holiday collection. It brings a little festive fun into the summer doldrums and a small excuse for some Irish Cream. Right?

We began in July (right around the time the Patriotic series debuts), with extensive trend research. Consumers have come to depend on Dixie paper products to add a little extra seasonal flair to their decor, so a careful study of what might (and might not) appeal to them was the first order. Add in a rough year (thank you, 2020) and we narrowed to a series of designs that emphasize the comforts of home and the beauty of nature just outside our window.

Dixie Ultra Holiday Collection 2020 - Design
Dixie Ultra Holiday 2020 - Find Joy Animation
Dixie Ultra Holiday 2020 - Bowl
Dixie Ultra Holiday Collection 2020 - Assortment
Dixie Ultra Holiday Collection 2020 - Plates
Dixie Ultra Holiday Collection 2020 - Plaid
Dixie Ultra Holiday Collection 2020 - Plate
Dixie Ultra Holiday Collection 2020 - Bowls
Dixie Ultra Holiday Collection 2020 - Cups
Dixie Ultra Holiday Collection 2020 - Cup
Dixie Ultra Holiday Collection 2020 - Plate