STRATEGY • PACKAGING SYSTEM DESIGN • ILLUSTRATION
What’s red, white and blue all over, great for holding burgers, ice cream and other Independence Day fare and ready to party? How about plates, platters and bowls just waiting to celebrate the hot dog days of summer?
Dixie is all about making holiday celebrations with friends, family and food special and easy. So helping Americans celebrate summer is a natural fit for this household brand.
Our process always begins with trend research that not only represents what’s in the “air” each year, but will also be a true representation of the Dixie brand, with appeal from coast to coast, lobster rolls to In-N-Out Double Doubles. Each selected trend is honed and narrowed before we begin design. Each resulting piece is meant to stand alone but also to work together cohesively.
And though each yearly collection features the required stars and stripes forever, you can clearly see that there is a distinct look and feel that is intentional, fun and perfect for friends, fun and fireworks.