PACKAGING SYSTEM DESIGN • ILLUSTRATION
Dixie is all about making holiday celebrations special and easy. So helping Americans celebrate summer with red, white and blue between Memorial Day and Labor Day is a natural fit for this household brand.
We designed tableware collections for Dixie Holiday in 2018 and 2019 and have created various other seasonal offerings, but this was our first opportunity to get our patriotism on. The challenge was to create original designs that feature imagery as ubiquitous as the American flag, stars and stripes.
As with our other Dixie projects, we dove into trend research to create a look-and-feel for plates, platters and bowls with mass appeal for national distribution that is uniquely Dixie. Design mood boards were created to bring identified trends to life and conceptual design rolled out from there.
Inspired by a bevy of “stitched together” patchwork patterns and textures, the final Summer 2020 Modern Farmhouse Collection for Dixie Ultra stands out on shelf and feels as American as apple pie.