BRAND STRATEGY • BRAND IDENTITY • COLLATERAL • PACKAGING
Since 2002, Green Dirt Farm has produced the highest quality sheep’s milk cheeses and yogurts through a combination of carefully tended pastures, happy sheep and high-quality milk.
After 12 years, Green Dirt Farm had become a nationally award-winning artisanal dairy. Determining how to balance growth, while still respecting a small town heritage, takes careful consideration. We held a strategy workshop to help them define their brand for the future. This is a crucial time for any company that prides itself on hand-crafted products.
The new identity respects the original curly wooly sheep with its art nouveau typography and layers in a little more of the personality that makes Green Dirt Farm unique. The irreverence remains with cheese names like Dirt Lover and Aux Arcs and we expanded the system with a pattern and color palette that works across the entire product line.