BRAND IDENTITY • BRAND STRATEGY • PACKAGING • ILLUSTRATION


Hartwick Fields is a private label dry and canned dog food offering from Pet Supplies Plus. Launched to provide a gourmet-inspired option in the natural grocery section of the specialty store, this new product offering focuses on real, purposeful ingredients for pet parents who seek delicious entree-inspired options for their dogs. An easy to navigate color/icon system and idyllic country imagery pair with human grade food photos to help the Pet Supplies Plus neighbor find the perfect recipe for their pooch.

Hartwick Fields - Product Assortment - Pet Food Brand Identity
Hartwick Fields - Logo - Pet Food Brand Identity
Hartwick Fields - Dog Eating - Pet Food Brand Identity
Hartwick Fields - Packaging - Pet Food Brand Identity
Hartwick Fields - Packaging - Pet Food Brand Identity
Hartwick Fields - Graphic - Pet Food Brand Identity
Hartwick Fields - Product Assortment - Pet Food Brand Identity
Hartwick Fields - Dog Icons - Pet Food Brand Identity
Hartwick Fields - Ingredients Animation - Pet Food Brand Identity
Hartwick Fields - Opening Packaging - Pet Food Brand Identity
Hartwick Fields - Puppy with Packaging - Pet Food Brand Identity