BRAND IDENTITY • BRAND STRATEGY • PACKAGING • ILLUSTRATION

Hartwick Fields is a private label dry and canned dog food offering from Pet Supplies Plus. Launched to provide a gourmet-inspired option in the natural grocery section of the specialty store, this new product offering focuses on real, purposeful ingredients for pet parents who seek delicious entree-inspired options for their dogs. An easy-to-navigate color/icon system and idyllic country imagery pair with human-grade food photos to help the Pet Supplies Plus neighbor find the perfect recipe for their pooch.

We’ve worked with PSP on several additional private label products, including cat and fish brands, Mitten’s Morsels and Fins First. It’s a partnership we look forward to at each new owned brand exploration.

Hartwick Fields - Product Assortment - Pet Food Brand Identity
Hartwick Fields - Logo - Pet Food Brand Identity
Hartwick Fields - Dog Eating - Pet Food Brand Identity
Hartwick Fields - Packaging - Pet Food Brand Identity
Hartwick Fields - Packaging - Pet Food Brand Identity
Hartwick Fields - Graphic - Pet Food Brand Identity
Hartwick Fields - Product Assortment - Pet Food Brand Identity
Hartwick Fields - Dog Icons - Pet Food Brand Identity
Hartwick Fields - Ingredients Animation - Pet Food Brand Identity
Hartwick Fields - Opening Packaging - Pet Food Brand Identity
Hartwick Fields - Puppy with Packaging - Pet Food Brand Identity