BRAND IDENTITY • BRAND STRATEGY • PACKAGING • ILLUSTRATION
Hartwick Fields is a private label dry and canned dog food offering from Pet Supplies Plus. Launched to provide a gourmet-inspired option in the natural grocery section of the specialty store, this new product offering focuses on real, purposeful ingredients for pet parents who seek delicious entree-inspired options for their dogs. An easy to navigate color/icon system and idyllic country imagery pair with human grade food photos to help the Pet Supplies Plus neighbor find the perfect recipe for their pooch.










