BRAND IDENTITY • BRAND STRATEGY • PACKAGING • ILLUSTRATION

Hartwick Fields is a private label dry and canned dog food offering from Pet Supplies Plus. Launched to provide a gourmet-inspired option in the natural grocery section of the specialty store, this new product offering focuses on real, purposeful ingredients for pet parents who seek delicious entree-inspired options for their dogs. An easy-to-navigate color/icon system and idyllic country imagery pair with human-grade food photos to help the Pet Supplies Plus neighbor find the perfect recipe for their pooch.

We’ve worked with PSP on several additional private label products, including cat and fish brands, Mitten’s Morsels and Fins First. It’s a partnership we look forward to at each new owned brand exploration.

Hartwick Fields - Product Assortment - Pet Food Brand Identity
Hartwick Fields - Logo - Pet Food Brand Identity
Hartwick Fields - Dog Eating - Pet Food Brand Identity
Hartwick Fields - Packaging - Pet Food Brand Identity
Hartwick Fields - Packaging - Pet Food Brand Identity
Hartwick Fields - Graphic - Pet Food Brand Identity
Hartwick Fields - Product Assortment - Pet Food Brand Identity
Hartwick Fields - Dog Icons - Pet Food Brand Identity
Hartwick Fields - Ingredients Animation - Pet Food Brand Identity
Hartwick Fields - Opening Packaging - Pet Food Brand Identity
Hartwick Fields - Puppy with Packaging - Pet Food Brand Identity

Latest Work

Dixie Ultra Patriotic 2022 - Featured Image

Dixie Ultra Patriotic

Consumer Goods, Packaging, Retail, Seasonal
Heartland Conservation Alliance Featured Image

Heartland Conservation Alliance

Brand Identity, Campaigns, Digital
Panera Holiday 2021 Featured Image

Panera Holiday 2021

Brand Strategy, Campaigns, Consumer Goods, Corporate, Digital, Environments, Restaurant, Seasonal
Fins First - Featured Image

Fins First

Brand Identity, Brand Strategy, Packaging, Packaging, Retail
© Copyright Willoughby Design, Inc. 2022. All rights reserved.