HERSHEY’S

Complementary Colors


STRATEGY • NAMING • PACKAGING SYSTEM DESIGN • COPYWRITING • TYPOGRAPHY • VOICE • POINT OF SALE


Hershey’s sweets have gone with special occasions for as long as there have been reasons to celebrate. And what do most celebrations have in common? Color, color, color! Now imagine all your favorite Hershey’s treats, from Reese’s to KitKats, available in just the right colors to complement any occasion. We worked with Hershey’s to do just that.

We named the program, Color Your Party, and created a packaging story with ownable Hershey assets to present iconic Hershey brands as the perfect party accessory for everything from birthdays, baby showers and weddings to tailgates and graduations. The identity kit of parts includes graphics and messaging for use on social and we also extended it to a free-standing kiosk for Walmart.

CYP Color Story
Hershey's - Color Your Party.
Hershey's - Color Your Party Animation
Hershey's - Color Your Party.
Hershey's - Color Your Party.
Hershey's - Color Your Party.