Celebrating a Classic American Brand
ART DIRECTION • ILLUSTRATION • CONCEPTING • COPYWRITING
Lee Jeans was one of Willoughby’s founding clients, beginning with fashion illustrations for print ad campaigns back in the late 70s. Our relationship spanned 30 years, including the refresh of the Lee brand (not just mom jeans anymore) in that late 90s, the rebirth of Buddy Lee through the Lee Dungarees brand and the introduction of Lee Riveted. Reaching men, women, and children, our partnership included design for product brand identities, sales materials, packaging, trade shows, point of purchase, press kits, catalogs, websites, retail merchandising programs, photography shoot management and art direction on location across the country.