Loews Kansas City Hotel
A Jewel In The Heart of the City
ENVIRONMENTAL DESIGN
Challenge
Loews approached Willoughby to create a wayfinding system that complied with the hotel group’s global brand standards but had a sophisticated nod to the surrounding community. With 60,000 square feet of meeting and event space and 800 guest rooms, Loews Kansas City Hotel is one of the latest additions to a burgeoning downtown and a beautiful addition to the skyline.
Solution
It was critical that every element of the signage be both elegant and functional. Willoughby collaborated with architectural firm Cooper Carry (Atlanta, GA) during the construction to create the system using upscale materials to complement the architectural elements throughout the space.
Exterior Experience
Elegant by Day and Night
The main exterior monument sign is manufactured with custom acrylic and printed to mimic the movement of water. Illuminated from the inside, it shimmers and sparkles at night, giving a subtle nod to the City of Fountains.
Interior Experience
Modern Sophistication
The expansive interior signage system enhances the architectural elements throughout the space. The freestanding main directory is fabricated from varying heights of wood planks, directly correlating to the expansive wooden feature wall above the reception desk.
The wayfinding components are carefully crafted to create ease of navigation between the hotel’s many ballrooms, conference rooms, banquet and boardrooms, 24 floors of guest rooms and parking garage.
Using Loews’ proprietary restaurant brands, we translated the identities into eye-catching dimensional signage prominently displayed throughout the lobby and rooftop deck.
