BRAND STRATEGY • BRAND IDENTITY • WEBSITE • PACKAGING

My Hand My Cause is a worldwide, non-profit fundraising initiative that uses the power of celebrity and fine art photography to raise money for existing charities. Working with notable people from the worlds of Sport, Music, Movies, Art, Medicine, Science and more, photographer Dennis Murphy captures a life-size, high-quality photo of each celebrity’s hand. Fans and collectors can purchase the fine art photographs and the net proceeds go to the charity chosen by, and associated with, that celebrity. 

My Hand My Cause Business Cards
My Hand My Cause - Alex Honnold
My Hand My Cause - Mike Krzyzewski
My Hand My Cause - Jessica Long
My Hand My Cause - Dirk Nowitzki
My Hand My Cause - Ari Chambers
My Hand My Cause - Chris Cassidy
My Hand My Cause - Hannah Storm
My Hand My Cause - Ethan Zohn
My Hand My Cause - Olivera Finn
My Hand My Cause - Dak Prescott
My Hand My Cause - Andrew Santino
My Hand My Cause - Christie Kerr

Willoughby worked with MHMC founders to create the brand identity system. We then created the launch the website in collaboration with our partners at Imagemakers. The organization uses the power of social media to promote the project, create demand and raise donations from fans and collectors. We supplied the brand kit of parts for communications throughout social media, video and advertising, which was launched by our fellow My Hand My Cause sponsor companies including Aletheia and AcrobatAnt. 

To view the celebrities and support a cause, visit myhandmycause.com.

My Hand My Cause Social Media
My Hand My Cause Print Materials