BRAND STRATEGY • BRAND IDENTITY • WEBSITE • PACKAGING
My Hand My Cause is a global, non-profit fundraising initiative that uses the power of celebrity and fine art photography to raise money for existing charities. Working with notable people from the worlds of Sport, Music, Movies, Art, Medicine, Science and more, photographer Dennis Murphy captures a life-size, high-quality photo of each celebrity’s hand. Fans and collectors can purchase the fine art photographs and the net proceeds go to the charity chosen by, and associated with, that celebrity.
Willoughby worked with MHMC founders to create the brand identity system. We then created the launch the website in collaboration with our partners at Imagemakers. The organization uses social media to promote the project, create demand and raise donations from fans and collectors. We created the brand kit of parts for communications throughout social media, video and advertising, which was launched by our fellow My Hand My Cause sponsor companies including Aletheia and AcrobatAnt.
To view the celebrities and support a cause, visit myhandmycause.com.