VISION WORKSHOP • POSITIONING • NAMING • BRAND IDENTITY • PACKAGING • PHOTOGRAPHY • ADVERTISING
Organicare was the first complete USDA-certified line of organic skincare products and joined an increasingly competitive landscape of organic and natural skincare products. Launched in 2008 at Nordstrom, Nordstrom Spa, Dillard’s and Henri Bendel, Organicare is a perfect example sustainable luxury. Our goal was to stay true to earth-friendly values while making a serious clinical, luxury statement that competes at upscale cosmetic counters.
Intricate embossing and fine detail make each product package an extravagant experience while maintaining a natural nuance and proudly displaying the certified organic seal.
Willoughby’s design team iterates dozens of concepts and scenarios to help clients visualize different design paths within the brand strategy. Sometimes it’s challenging to pick just one. We utilize A/B research and consumer testing when client’s intuition or preference don’t reign.