PANERA BREAD

Giving the Gift of Good Taste


ILLUSTRATION • POINT OF PURCHASE • CAMPAIGN


Gift cards are perfect for Mother’s Day and Graduation. Panera Bread asked Willoughby to lend our illustration talents to create a variety of cards to be sold in-store and online. Each card celebrates Panera’s brand in a fun, festive and whimsical way.

Concept Development

Panera Bread - Gift Card Exploration

Final Gift Cards

Panera Bread - Final Gift Cards
Panera Bread Gift Card Website
Panera Bread Gift Card Promotion