PANERA BREAD

Giving the gift of good taste.


ILLUSTRATION • POINT OF PURCHASE • CAMPAIGN


Panera Bread wanted to drive gift card promotion awareness for anyone looking for Mother’s Day and graduation gifts in the month of May. They asked Willoughby to lend our illustrative talents to creating a variety of cards to be sold in-store and online. Each card celebrates Panera’s brand in a fun whimsical way.

Concept Development

Panera Bread - Gift Card Exploration

Final Gift Cards

Panera Bread - Final Gift Cards
Panera Bread Gift Card Website
Panera Bread Gift Card Promotion