PANERA BREAD

Making Spirits Bright

Panera Holiday 2015 Campaign

ART DIRECTION • ILLUSTRATION • CONCEPTING • COPYWRITING


We love Christmas around here and for several years Panera Holiday allowed us to indulge all of our Christmas design wishes, show off our illustrations skills and generally have a Holly Jolly time.

Holly, mistletoe and evergreen branches are woven into the 2015 Holiday theme, “Good Food Feeds the Season,” that features a simple green and white palette with natural craft paper as the background. It’s a reminder that Christmas doesn’t always have to be glitzy and loud.

Panera Holiday 2015 Campaign Cup
Panera Holiday 2015 Campaign - Baked for Sharing
Panera Holiday 2015 Campaign - Gift Cards
Panera Holiday 2015 Campaign - Menu Items
Panera Holiday 2015 Campaign - Bags
Panera Holiday 2015 Campaign - Greeting Stand
Panera Holiday 2015 Campaign - Menu Board
Panera Holiday 2015 Campaign - Bacon Egg and Cheese Breakfast Sandwich
Panera Holiday 2015 Campaign - Roasted Turkey, Apple & Cheddar Sandwich
Panera Holiday 2015 Campaign - Blueprint Juices
Panera Holiday 2015 Campaign - Caramel Latte
Panera Holiday 2015 Campaign - Signature Hot Chocolate