Panera Bread has been at the forefront of investing in technology and integrating mobile ordering to improve its customer experience. Unveiled in 2014, the Panera 2.0 launched with a mobile App so customers could order ahead for Rapid Pick-Up, Fast-Lane Kiosk ordering and To the Table to reduce lines.
Willoughby developed the campaign to promote these new services. The graphic campaign communicates the simplicity of the services and ease of use. The kit is also designed to be evergreen amongst the seasonal campaigns. Willoughby has created assets that are used in-store, out-of-home and digital.
