Capturing Peru

Willoughby has been a creative partner to premium textile purveyor, Peruvian Connection, since the beginning, creating the original identity and sales materials. And as we prepare to help them celebrate their 40th Anniversary, we are proud to say the friendship lives on.

Peruvian Connection Bags

Willoughby designed the original Peruvian Connection identity and catalogs with the goal of bringing an evocative Peruvian experience to catalog shopping through images and stories. We also designed new packaging and environmental signage for the first flagship store in Washington D.C.

We researched the culture and history of Peruvian knitting to understand what makes each garment special, how they are made, who makes them and what they symbolize. Through beautiful on-location photography and one-of-a-kind, hand-woven collections, each catalog is its own Peruvian moment.

Peruvian Connection Bags
Peruvian Connection Boxes

Peruvian Connection celebrates the extraordinary beauty, art and culture  from the Andes and all around the world.

Peruvian Connection Hang Tags
Peruvian Connection Postcards