TO GO WARE

Good Wares for Anywhere

Serving up a system of sustainable tags, boxes and labels to appeal to on-the-go moms and dads.


BRAND STRATEGY • BRAND IDENTITY • COLLATERAL • PACKAGING


To-Go Ware offers thoughtful, eco-responsible kitchen products for people on the move. After sustainably growing over 10 years from Berkeley, California they were challenged with maintaining distribution and extending their brand to new lines.

They sought a rebrand that respected their commitment to inspiring healthy lifestyles through food, community and planet. Our solution is a more recognizeable To-Go Ware brand logo and packaging system that allows for future extensions. The new line of product and packaging design is available in natural grocers across the country and online at to-goware.com

Branding - To-Go Ware Logo Before

—BEFORE—

Branding - To-Go Ware Logo After

—AFTER—

Branding - To-Go Ware All
Branding - To-Go Ware - Reduce Your Forkprint

The new logo and identity system emphasizes the To-Go lifestyle as it pertains to good eating. Scenes of work and play intersect with good eating to connect consumers on an emotional level. Consistent branding and product type treatment tie the varied line together.