PACKAGING • COPYWRITING
The Cook’s Pantry line of jarred demi-glaces and stocks from Williams Sonoma are derived from classic French recipes and use very high quality ingredients. We researched packaging, architecture, signage and even stationery from early 20th century Europe and they all had an influence in layout, hierarchy and style.
It also gave us the opportunity to exercise our high-school French. Jacques sur la table dans la plage!
Our design exploration phase involves iterating and prototyping several versions to test different variables including color, typography, layout, illustrations and copy.
The end result is a beautifully understated but elegant navy and white design with accents in gold.