BRAND STRATEGY • BRAND IDENTITY • COLLATERAL • DIGITAL DESIGN • CREATIVE WRITING
Brands, like people, grow up. And as they grow, sometimes they grow out of their start-up names and identities. Such was the case for Smitten Soapery.
They came to us seeking a more unique positioning, name and brand identity to better reflect the founder’s personality and passion across women’s and men’s skin care lines.
Zingari means “gypsies.”
Created with all natural ingredients and paired with adventurous names, Zingari is for the explorers, troubadours and lotharios of the world whose gypsy souls need to live free — while maintaining good hygiene along the way.