BRAND IDENTITY • COPYWRITING
Ziplining is terrifying. You should definitely do it. We did as part of the creative process to reimagine a brand identity for ZipKC, a zipline park in Bonner Springs, KS. Skimming the tops of trees and trying not to scream in front of your co-workers makes for a crazy awesome work outing.
For the new brand, we needed an icon/mascot that could live and play throughout the system. So, since we were hanging out in the tree tops, a tree dwelling creature seemed fitting. In this case a squirrel named Zippy. We gave him wings and an attitude and then set him free. The rest is hashtag heaven.
Used to document the essence of the ZIP KC branding elements, the Creative Expression Guide helps control the look and feel of the brand as it is applied across various media and formats.
From hats to campaigns to water bottles to billboards, the brand was created with enough parts and pieces to appear in consistent but varied ways throughout the entire customer experience.
And to make your flight through the tree tops truly unforgettable, you can take Zippy the Squirrel branded merchandise home and share it with your friends!