Brand Strategy
A roadmap that guides brand identity development and aligns marketing and advertising with a company’s business vision and goals.
Strong brands are distinctive, deliver consistently and keep promises. The best way to achieve this is when leadership is aligned around a clear strategy.
A Shared Vision Guides the Way
Our team of strategists, writers and designers is dedicated to developing exceptional brands. Our clients know their business better than anyone. By working together, we can deliver a Brand Strategy Roadmap that clearly defines the company’s core vision, positions the brand or family of brands correctly within the competitive landscape and guides the creation of brand experiences that build bonds with customers at every engagement.
A Human-Centered Brand Strategy Benefits all Stakeholders.
Brand Strategy Services
We have a tried-and-true process that is customized for each client based on the problems we are working to solve and the objectives we are working to achieve with branding.
Brand & Competitive Audit
A review of all existing branding materials and a deep dive into understanding the direct and indirect competitive landscape. Cross category best practices are also analyzed at this time.
Insights/Research
Customized methodologies to guide human-centered strategy and design ranging from interviews, focus groups, shopper intercepts and online surveys to secondary sources including industry studies and trend reports reflecting emerging patterns, behaviors and cultural shifts.
Vision Workshop
Moderated, collaborative sessions to align leadership teams around a shared vision for the future. Exercises are customized based on desired objectives from defining core purpose to structuring a brand architecture or namestorming.
Brand Architecture
The organizational structure of a brand portfolio defining how brands, sub-brands, products and services will relate to each other within a company. This is often necessary to prepare for growth, portfolio diversification or acquisition to create a more powerful entity.
Brand Positioning
A concise statement that defines what makes a brand stand out in the hearts and minds of your customers. How is it better than the competition and why will people care? Don’t try to be everything to everyone. Be something really special to a select group.
Customer Journey
A tool to think through how audiences engage with a brand and the “jobs to be done.” It starts with how they will find it, seeks out any friction that may exist and identifies the experiences that will make them come back.
Brand Strategy Roadmap
The key elements of a company’s brand strategy documented as a one page reference tool for anyone who works on the brand. The map aligns all branding efforts across sales, marketing, product, and environmental experiences.
Brand Licensing
A cost effective business strategy that leverages brand equity, identifies new revenue streams and creates expansion opportunities. The brand owner (the licensor) grants permission to another party (the licensee) to use their brand assets to create new products or services.