Lisa brings a varied and extensive advertising background with her to Willoughby. She’s touched everything from corporate communications and advertising copy to web content and strategy. She once touched an orangutan on a photo shoot. Her strategy and communications experience include healthcare, education, restaurant, entertainment and non-profit and include print, broadcast, environmental and digital. While at Willoughby she has been Content Director for clients such as Panera Bread, Dixie, Main Event, AMC Theatres, KC Current and Pet Supplies Plus. As a member of the Willoughby Management Team she also works on new business development, employee mentoring and client relations.
A BS in Psychology drew her into discovering what moves, motivates, annoys and inspires consumer behavior. Her love of words and the ways that they can be used to persuade, entice, engage and provoke drew her to a job in advertising and design and away from engineering – much to the dismay of her mother.
She currently lives with two dogs, two cats, one husband and one teenage son. She may occasionally be found hiding in her garden with a political podcast and a bad attitude.